Our Business
In today’s environment, being flexible, keeping overhead low and meeting consumer demand is key for the business owner.
If you are fond of great food, loves creating your own unique dishes, and most importantly, has the dream of owning a successful restaurant business one day, then think about our Franchise opportunity. With our compelling brand and a concept that is proving lucrative in the modern Ghanaian economy, there is a booming market for success awaiting you. We offer you a new unique Ethnic food Franchise.
Our Philosophy and Mission Statement
It’s all about the taste. But don’t take my word for it. Find your nearest Pork Office joint and check it out for yourself. Be prepared to be amazed. There is no love more sincere than the love of good food. The last of our pork is out of this world. It is finger licking good.
We take care of you totally because you are the most important person at Pork Office today. Pork is our business and serving you the best tasting pork dish in Ghana is what always strive to achieve. Your total satisfaction is important to us.
The Franchise Opportunity
Franchising, allows a restaurateur to avoid the typical issues with organic expansion by substituting a highly motivated franchisee as both business owner and unit manager. When it comes to growth, the biggest barrier for any restaurateur is typically capital. Since the franchisee provides the initial investment in the restaurant, franchise growth can occur at a much lower cost to the franchisor than organic growth. And since the franchisee has a stake in the unit, restaurant AUVs will often be higher than with units managed by hired staff.
While it seems as if every successful restaurant is doing it, franchising is not right for everyone, there are a number of key issues that should be addressed prior to making that leap.
Franchise experts emphasise that in order to successfully sell franchises, the franchised restaurant must be credible in the eyes of prospective franchisees and must be unique in some way if it is to have the “sizzle” that ultimately sells franchises.
Beyond that, the restaurant’s menu and operations need to be assessed to determine whether the restaurant can be duplicated without losing quality. Are operations readily teachable, systemised, and documented in an operations manual?
Perhaps most important, the restaurant will need to provide an adequate return to both the franchisor and the franchisee. That means the future franchisor will need to adjust the franchisee’s potential returns after deducting a royalty.
Building A Pork Office Franchise
“There are two ways to get to the top of an oak tree. One way is to sit on an acorn and wait; the other way is to climb it”
Franchising is a brilliant way of hitting the ground running with a new business. By choosing to franchise with Pork Office, you can tap into all of the lessons learnt and on-the-ground experience we’ve gained since launching our first restaurant in Dansoman.
It’s taken us just over five years to build a business that is hugely popular and very profitable. Word is spreading faster than we can grill another portion of pork, so we know we are doing something right.
We’re a passionate bunch who not only love our grilled pork, but also want the whole dining experience to feel fun and full of energy. That’s why we’ve created a restaurant concept that is big on personality and appeal. The time is right to invest in the growing pork sector and our authentic Ghanaian style fits the bill perfectly.
By franchising with Pork Office, you can reap the rewards of running a profitable Fast Food restaurant business, and benefit from our support and guidance every step of the way.
We are looking for individuals who are willing to join us in our mission to provide quality, yet affordable food choices. We’re ready and rarin’ to go. Are you?
Our Business Model
While it seems as if every successful restaurant is doing it, franchising is not right for everyone. There are a number of key issues that should be addressed prior to making that leap.
Franchise experts emphasize that in order to successfully sell franchises, the franchised restaurant must be credible in the eyes of prospective franchisees and must be unique in some way if it is to have the “sizzle” that ultimately sells franchises.
Beyond that, the restaurant’s menu and operations need to be assessed to determine whether the restaurant can be duplicated without losing quality. Are operations readily teachable, systemized, and documented in an operations manual?
Perhaps most important, the restaurant will need to provide an adequate return to both the franchisor and the franchisee. That means the future franchisor will need to adjust the franchisee’s potential returns after deducting a royalty.
These are the basic principles on which Pork Office has been built. Over the last five years Pork Office has been proven to be a successful and viable business concept which provides:
• Delicious, competitively-priced Ghanaian street food available to eat in, take away or delivered
• Catering for a variety of consumers groups across age, gender, status and lifestyle.
• We will be allowing full location flexibility
• Strong intrinsic economics, from food cost to labour ratios, resulting in high Return On Investment (ROI) potential: our flagship store generates a GHC120,000 per month
• We already operate 2 franchise joints with another 6 in development in the coming year.
• Alongside owner/operators, our franchise is available also to passive investors via our managed franchise programme.
Who Is Ideal For Us?
We are looking for individuals, couples or business partnerships with exceptional interpersonal and people skills. These are essential as you’ll be dealing with customers and leading your team on a daily basis. You also need to have excellent written and verbal communication skills, and the right mindset.
Our franchisees are organisers with a can-do attitude – they are people who get things done. You will need to be dedicated and passionate as well as being able to adapt to a proven way of working. We need people who are not afraid to “roll their sleeves up and get stuck in”, which means everything from frying pork through to administration.
People with the right combination of drive, enthusiasm and business experience are ideal Pork Office candidates. Being a Pork Office franchisee is a challenge which calls for initiative and determination, and no small amount of dedication. But, if you have a comprehensive understanding of business it’s a fantastic opportunity – one that can be personally and professionally rewarding, as well as financially.
Previous Fast-food or food experience is not a pre-requisite but helpful. The most successful franchisees are entrepreneurial, owner/operators who have excellent people skills.
Good food does not need to be complicated. Our recipes are innovative but still surprisingly familiar to everyone. Each dish is a small work of art which brings happiness and a bon appetite to everyone.
Why PorkOffice?
Pork Office is a family run registered business. Our reputation is well recognised amongst our customers. We bring our experience and passion coupled with a well-managed service. We are now offering a great franchise ooportunity throughout Ghana. Not only can we help you refurbish your premises, we provide you with all the branding, menus, and training so that you will be able to hit the ground running. You will be serving our Pork Office delights to your own customers in no time.
1. Pork Office has been proven
2. Pork Office is profitable
3. Pork Office will stand the test of time (i.e. is not just a fad or a short lived)
4. Pork Office has an attractive brand
We have on-going operational and business training and support. We guarantee “Area exclusivity” and a franchise package that is affordable.
Road to success, First Steps
Is a Pork Office Franchise for you? This is a question you need to consider carefully before committing to this venture. Be honest with yourself and be sure you have the passion and the financial means to make this a success.
1. Work out what can you afford: Levels of investment range greatly. It’s important to find out what the total start-up fee typically is, not just the franchise fee. Assess and understand from the beginning of your process what you can afford to invest and your working capital
2. Understand the franchise: Make sure you understand all the business operations and what you’ll be doing on a daily basis, as well as the lifestyle it will give you. You may choose a field you’re experienced in, or one that you’re passionate about – but think carefully about what you want to do!
3. Consider the training: Be sure that the training provided – both initially to get you up and running and on an ongoing basis to help your business grow – is sufficient for you to be able to gain the skills required to operate the business successfully.
4. Consider ongoing fees: Franchisors charge a management service (royalty) fee, which will usually be collected either as a percentage of monthly turnover, or through the supply of the raw materials that you need to operate. Make sure you understand the structure and level of fees, and what you get in return. These fees fund the ongoing support that you receive and the future development of the business.
5. Talk to head office staff: Don’t underestimate the importance of meeting the people involved at head office, finding out who you would be in contact with and what their experience is. You need to have a good, ongoing relationship with these people, so you need to ensure that you can work with them on a regular basis.
6. Get the franchise agreement checked by a franchise lawyer: You’re about to sign a legally binding contract, usually for five years at a time. Getting it reviewed – to know exactly what you’re signing up for – is essential!
7. Selection process: If the franchisor doesn’t appear selective about who they recruit, walk away. You want to see that they are stringent in their process and don’t just allow anyone and everyone to join the network whose brand you will be trading under.
8. Finally, take your time! Make sure you assess and re-assess everything as part of your research before you fall in love with a concept and a dream. You’re parting with your hard-earned money and making a commitment for several years (usually five years at a time), so it’s essential to be certain rather than making an expensive mistake.
9. Have you found your premises?Premises can be one of the most expensive, especially if you need a location with good footfall, as rent and rates can be costly.
10. Deposits. You could be asked to pay a deposit to show that you are serious about buying your franchise. This is fairly standard procedure, but you should take great care to ensure that you are fully aware of the conditions for a refund and what costs might be deducted.
The Pros of Franchising
A big name can lead to big success: Working under a well-known brand name such as McDonalds or Subway has obvious benefits for franchisees. There is increased security for your enterprise – not only are you following a tried and tested format, you can also benefit from the bigger bank balances of the larger corporations when it comes to funding for improvements.
You can also save time and energy by not worrying about generating publicity to raise the awareness of your firm – customers will know what to expect from a big chain and will often flock to a brand name.
Having an established market, proven systems and a respected business name means that the battle is already half won for you before you even start your first day of trading.
Ongoing help and support: Once you take up your franchise, your franchisor won’t simply wave you goodbye and let you run their brand into the ground without a word of advice. As well as training programmes and first-hand support, most franchisors help find and retain customers and assist with setting up accounting or stock control systems.
Most importantly, your franchisor will offer financial help in getting the business off the ground. Many help with your initial start-up costs, such as equipment or vehicles, as well as organising marketing and advertising campaigns.
The level of assistance varies according to the franchisor – some have 24-hour-a-day helplines, others have representatives on hand for quick visits to solve various problems. Either way, franchisees are not left to struggle alone.
Defined territory: This is one of the main reasons that makes franchising an attractive option. Franchisors carefully choose the location of their outlets to gain the largest possible amount of custom and to avoid treading on each other’s toes.
Also, unlike starting a business from scratch, many franchisors can afford prime trading premises, such as on the high street and popular shopping centres.
Greater access to finance: If your franchisor is reluctant to part with vast amounts of cash for your start-up costs, there is no need to panic – banks will be happy to help you out.
As a franchisee, you are looked upon more favourably when it comes to bank loans and overdrafts than if you were a struggling entrepreneur trying to kick-start your own firm from scratch. The increased security and reliability of a large firm behind you means that banks will often offer you substantial loans to aid your start-up costs..
The Cons of Franchising
Initial and continuing fees: Franchisors will charge new franchisees a lump sum to startup a business using their brand name. Although this can be under £1,000, the amount varies greatly according to the franchisor.
Many will insist that you purchase most of the materials you need from your own pocket, and some will demand that you have a certain amount of working capital before you are even considered to be a suitable candidate.
Unfortunately, the costs don’t end there. Franchisors will take a regular slice of your takings as royalty fees. If you have a tight profit margin, the bad news is that this fee is deducted from your actual turnover, not the surplus you make.
Once your fixed-term contract is up with your franchisor, your wallet will again be needed, as you will have to pay another fee to extend the time you can trade under the company’s name. This is based on how well your firm is doing at the time.
Although these costs may compare favourably to those if you were starting up on your own, it is worth remembering that you will often have to deal with all the normal overheads that a business generates. It all adds up to a fairly large amount and you must be sure that you have the necessary capital behind you before you embark on your franchise.
You do things their way, not yours: As mentioned before, each franchisee will gain training and guidelines on how the business should be run. Although this is a helpful leg-up into running your own firm, after your franchise is established you may feel your entrepreneurial creativity is somewhat restricted.
You may get slightly frustrated if your plans for your outlet are hampered by company policy on what you can and can’t do. Franchisors generally like their outlets to look and feel the same way, so you will have to work within someone else’s idea of what is best for your firm.
As well as restricting your independence, the penalties for falling out of line with your franchisor’s wishes can be harsh. Many franchise contracts stipulate that any wild alterations to the running of your franchise can lead to the termination of your agreement.
Other people’s decisions could sink your franchise: The lack of actual control you have over your franchise means that even if you run a profitable outlet, you could still lose everything if your franchisor makes bad business decisions and the firm fails.
As well as seeming vastly unfair, news of such catastrophes can often come out of the blue if your franchisor doesn’t keep you up-to-date with developments.
Another potential source of trouble that is out of your hands are the actions of other franchisees. One bad franchise could ruin the good name of the company, dragging down your profits as well as your reputation.
You cannot escape hard work: If you take on a franchise under the impression that the franchisor will do all of the hard work for you while you sit back and watch the money roll in, you will be in for a nasty shock. Working weeks of 60 hours or more are not unheard of among franchisees attempting to get their business off the ground.
Implementing the standard working practices of your franchisor and then improving on them is a massive task and one that takes dedication and a lot of support from family and friends.
The Franchise Agreement
Is a Pork Office Franchise for you?
Put simply, this is a document that outlines in legal terms how the franchisor / franchisee relationship works with respect to rights and obligations (most often within a given geographical territory or location).
It covers the provision of goods and services from the franchisor to the franchisee, payment terms e.g. detailing a management service fee, how long the initial agreement is for and what happens at renewal time, the sale of an established franchise, expected practice with relation to the trademark and brand, any future adaptations to the franchise system and how to end an agreement.
The Franchise Manual
You may contact us for an informal consultation.
EXPLORE THE POSSIBILITIES
t’s important to remember that buying a franchise isn’t like going to a shop and purchasing some jeans – you won’t be able to return it with a receipt and get a refund.
Being a franchisee means that you will be bound by a franchise agreement that is legally binding. If you don’t like what you’ve signed, you will have to challenge it through the civil courts – a timely and costly process.
